The Trusted Name in CX & Loyalty
Kinetic CX was created to be a full-service CX and loyalty consultancy, offering a comprehensive range of services that cover every aspect of the customer lifecycle. We help our clients design, build, activate, measure, and govern their way to success.
Our international services are offered across a multitude of industries. We specialise in CX and loyalty projects with many moving parts because we know that the return on investment from CX can only be achieved when positive changes are made for customers and the organisation.
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Our Mission & Vision
Our mission is to empower enterprises to achieve CX excellence by delivering comprehensive consultancy services, strategic roadmaps, and innovative design solutions. We are committed to crafting seamless customer journeys and loyalty programs that not only meet but exceed expectations, driving sustainable growth and competitive advantage for our clients.
Our vision is to be the global leader in transforming customer experiences into powerful drivers of commercial success, where every interaction is an opportunity to create lasting value and foster deep loyalty.
Multi-Brand Company
Kinetic CX is owned by Kinetic Consultancy, a boutique management consulting firm focused on business growth. The methodologies practised and refined over many years originate from the book by CEO Joe Tawfik called Experience My Brand – How Successful Companies Develop Loyal Customers and Increase Profits.
Kinetic Consultancy has developed a multi-brand offering to expand its CX services across the globe. Based on a best-of-breed model, the services enable local organisations to unlock new value from award-winning teams and AI-first solutions. Our aim is to deliver the most comprehensive offering in CX and loyalty ever, covering everything from CX and customer strategies through to AI-led customer intelligence and personalisation, as well as loyalty program design and management, and the UX/UI design of Apps and their development and launch.
CX Strategy, & Transformation
Loyalty & AI Analytics Solutions
UX/UI Design & App. Development
AI, IT & Cybersecurity
Our Team
Joe Tawfik |Â CEO & Strategy Head
Joe is the founder and CEO of Kinetic Consulting
Joe has over 25 years of experience in senior management. Over the years, he has founded 13+ different companies and developed and coached numerous companies to business growth. He is the author of Experience My Brand, the business book on how companies can implement customer experience effectively to achieve outstanding business results. He has worked across industries and won several awards for excellence and customer experience over the years. Joe has an extensive and proven track record of achieving outstanding results for clients worldwide. Hoe leads the Strategy practice at Kinetic CX.
Craig Lee | Partner & CX Transformation
Craig Lee is a CX transformist. He improves business results by changing the way we think, design and transact with customers. He helps organisations drive customer centricity and reshapes customer experiences across multiple touch points. He has a unique understanding of brands, customer needs and behaviours and what this means to the delivery of profitable customer experiences, services and processes. Craig has extensive luxury brand experience and a proven track record with the establishment of the Emirates Airline CX programme. He is a recognised international speaker on CX and on getting CX started and rejuvenating stalled CX programmes.
Broderick Smith | Cybersecurity & Technology Head
Broderick is a highly experienced and successful advisory consultant with an impressive track record in IT, systems integration, managed services and online application development. He has 25 years of experience managing his own technology companies, while also dedicating 9 years to cybersecurity and information governance, providing the perfect blend of expertise for your CX technology needs.
Broderick has helped countless businesses and governments transform their operations, technology, and structure to achieve improved efficiency that meets customer needs. Their core specialties include digital transformation strategies for an array of stakeholders. Moreover, Broderick also offers expertise in information governance programs as well as security policies; recent clients hail from both local/state government entities and GOCs across the country.
Julie Fitzpatrick | Loyalty Head
Julie Fitzpatrick is a globally recognised leader in loyalty marketing, celebrated for her strategic innovation and expertise in Customer Value Management (CVM) and Loyalty programs. Julie has propelled her loyalty company to international prominence through her pioneering approach to delivering personalised customer experiences at scale.
Julie’s career is marked by her adept use of data science, AI, and predictive machine learning to enhance loyalty marketing. Under her leadership, she has developed cutting-edge AI applications, setting new industry standards and achieving exceptional ROI in customer engagement and loyalty.
Julie has over 25 years of loyalty program experience and heads up the Loyalty practice for Kinetic CX.
Zoltan Bartha | UX/UI Head
Zoltan is an accomplished Senior UX/UI Designer with a robust background in digital product design and emerging technology integration.
He has substantial experience in digital product design, having developed a sophisticated web application for a US-based Big 4 consulting firm and an innovative mobile app for renewable energy and electricity management for a leading Norwegian enterprise.
With extensive experience spanning over a decade, he combines a deep understanding of user behavior with a technical acumen to create intuitive, aesthetically pleasing interfaces. Zoltan has driven innovative projects across diverse industries, leveraging his expertise in data-driven design and user experience research to optimize digital solutions.
Karen Bell-Wright | CX & EX Lead
A senior leader in customer experience and employee engagement with a proven track record in service excellence and operational performance for global brands.
Responsible for defining and implementing customer service strategies and innovation that protect market leadership in competitive environments.
An employee advocate with excellent leadership skills that creates and nurtures high-performing teams.
A collaborative manager with the ability to navigate complex organizational structures.
Our Partners
